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Planning Document for CA517: Experimental Methods of Communication Research LARGE PRINT Tentative Syllabus located here: click here. COURSE INFORMATION SUBJECT TO CHANGE DURING COURSE Table of Contents WEEKLY SCHEDULE & ASSIGNMENT CHECKLIST: 1 ____ 2 ____ 3 ____ 4 ____ 5 ____ 6 ____ 7 ____ 8 WEEKLY LECTURES 1____ 2 ____ 3 ____4 ____ 5 ____ 6 ____ 7 ____ 8 ____ WEEKLY LEARNING ACTIVITIES 1____ 2 ____ 3 ____4 ____ 5 ____ 6 ____ 7 ____ 8 ____
GENERAL INFORMATION:
Core Assessment
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Discussion Board Rubric
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Textbook
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APA Style Information -
Course Expectations
& Guidelines for Students -
Grading -
Late Policy -
Library Database Tutorial
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Practitioner -
Submitting Assignments |
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IN ADVANCE OF CLASS:
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To search this pag, use Ctrl F or your computer's search function.
This page is my gift to you!
Course Developer:
Dr. Joan E. Aitken,
Professor,
Communication Arts
229 Copley, 8700 NW
River Park Drive, Parkville, MO 64152. Office or message:
(816) 584-6785
Office hours by appointment.
joan.aitken@park.edu
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Onground students will be able to access this material in eCompanion. Please do not print.
Online students have this information in eCollege, but this page is available for easy access to all information in one place in case you want to work ahead. To search, use Ctrl F or your computer's search function.
Handouts & Articles Your professor may modify any of these guidelines. Photos are copyrighted by Microsoft Office, AllPosters.Com or source indicated. Visuals for use only in course presentation materials for enrolled students.
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Welcome to "Experimental Research," the course about reading and conducting scientific research experiments in communication studies! Tentative Syllabus located here: http://www.park.edu/syllabus/list.aspx
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Week 1 (Unit 1) Lecture
Introduction to Course THE ADVENTURE: HIKING UP THE MOUNTAIN |
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Many students learn well by analogies, so the course is designed to compare research to the exploration you might do if you climb a mountain. We do not expect all our students to start from the same place. We'll take a somewhat unique approach because students come from various backgrounds and a wide array of preparation--or lack of preparation--for this course. We will focus on mastery of content as applied to the individual student objectives for the Master's thesis or project.
Some of you may feel tired at just the thought of learning this content and not feel ready to explore. |
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Some of you have arrived at base camp, but are still looking for a cup of coffee to help you get started. |
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Some of you are in shape from your prior coursework and experiences, so you are well prepared and ready to set out on the trek. |
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Although you may not have climbed many real mountains, you have climbed up and down many figuratively.
This problem-solving journey can be life-altering as you prepare your Master's research proposal (prospectus or plan for your thesis or project) within a framework of experimental research in communication and leadership. Some of you may have a senior thesis idea you want to continue. Some of you may have a prospectus ready. Others may have no idea what they want to study. Your prospectus will be the core assessment of the course, and the close the prospectus is to a finished thesis or project, the closer you will be to your end goal.
Let's begin!
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Week 1 (Unit 1) Lecture
Please read the lecture and textbook materials IN ADVANCE of class. Remember, there are two types of assignments due each week: 1. Core Assessment related (due in eCollege dropbox or by hardcopy in person). Online students need to see "Assignments" link at lower left of eCollege. 2. Discussion of learning activities based on the textbook and lecture readings. |
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I'm Dr. Joan
Aitken, the course developer.

I always learned well by analogies, so we are going to compare the research process to the exploration you might do if you are climbing a mountain. We do not expect all our students to start from the exact same place or end at exactly the same place.

I've taught research to many graduate students over the years. I've found that students come from various backgrounds and a wide array of preparation--or lack of preparation--for this course. Some of you are well prepared and ready to set out on the trek. Others are still looking for a cup of coffee to help you get started. Some of you are well-nourished by your prior coursework and experiences. Others have not prepared for this journey at all.
I consider learning to be an adventure, and although I've only climbed one mountain--I found the experience to be interesting, fun, hard, exhilarating, and a life-altering experience. I hope the journey in this course will be a powerful experience as you prepare a research or project proposal within your framework of understanding about communication and leadership research. Remember, your proposal will be the core assessment of the course.
Some of the content of this course may be quite new to you. Some of you may want nothing to do with learning statistics, for example. This course will help you understand enough about research to be able to read communication journals. If you decide to conduct experimental research for your Master's thesis, you probably already have some background in experimental research or plan to take additional courses. You won't get lost! Your professor will stick with you as your guide through the process of reading experimental communication and leadership research. And when we come down off the mountain, you will have skills about reading and conducting scientific experiments!
What is an MA thesis or project?
The purpose of the thesis or project is to answer a question about communication. The thesis is a full scientific research study on a communication topic. The project is a shorter or more creative approach to studying a communication topic.
Your first step is to find a fascinating topic in communication, because the thesis or project will take much time and work. The earlier you find your topic, the more you can focus on that topic during each relevant course in your program.
Below is
what the Graduate School says about the thesis. Note the course numbers
are not the same as the ones we use in the Communication and Leadership
MA.
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The
writing of a thesis is a highly valued academic exercise and has
been traditionally regarded as the culminating activity in a
master’s degree program. Students may earn up to six hours of
graduate credit for writing a thesis, by enrolling in 700 and
701 courses
[CA797, CA798, CA799],
sequentially.
[You will design a
proposal for a communication research experiment in this CA 517
course. Whether or not you actually do an experiment for
the thesis or project will be your decision to make later, but
you will have the essence of a proposal you can use when you
finish this course.] http://www.salisbury.edu/newstudexp/
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Here are some thesis or project ideas from other universities. The Master’s Thesis will address an appropriately phrased research question of interest to the student. The student may seek to answer a question through one of the following.
1. A
scientific experiment about a specific communication problem
The subject of study may come from two general sources: 1. The communication environment, with which the student has first-hand experience. 2. A traditional research investigation of a particular aspect of corporate or organizational communication or leadership.
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Week one, we will prepare for the journey. We'll review APA writing style, including the implications for writing a research proposal. We'll talk about a few theories that may serve as a basis for organizational communication and decision-making research. We'll begin to look at communication science and how experimental research may fit into the development of communication theory. We'll try applying the scientific method in a simple household experiment. The first step in your journey is to figure out what you want to study in this course and perhaps during the rest of your Master's program. You'll need to find a topic you want to research and formulate a research question for a scientific experiment research study you can use for your MA thesis or project. You may find some ideas here about Organizational Communication Resource Page.
Week two, we will follow a prescribed path to begin the journey. This process will ensure that you know the basic language of research, such as paradigms, theory, ethics, problems and hypotheses, operational definitions, and variables. If you don't know what all that means, that's good, you're in the right course!
Week three, it
will be time to get your feet wet.
You will start structuring your research project by beginning to
design a hypothetical experimental research proposal. This process will
include conceptualization, measuring, and sampling.
Week four, you will want to
watch your step. You will be far enough up the hill that the
mountains ahead may look daunting and mis-steps may be treacherous.
We'll explore qualitative data analysis, sampling, randomness, and
experimental analysis, interpretation, and inference.
Week five, will be a tough
climb as you finish your proposal an explore modes of observation, such
as survey, qualitative field, unobtrusive, and evaluation research.
Week six, you will have to stretch yourself to figure out how to translate your idea for an experiment into a proposal. Students interested in pursuing experimental research may explore more in that region.
Week seven, you will reach the summit as we focus on research design. Some of you may be at the top of an Everest-type mountain. Others of you may only be part way up a Parkville, Missouri hill, but no doubt you'll be higher than you are now. You will have completed your thesis or project proposal and have time to relax and enjoy the view from the top.
Week eight, you will share your work as you scramble down or meander home.

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Week 1 (Unit 1) Lecture continued
A Review of Research in Communication Studies and Leadership |
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Communication Studies is an academic field of its own. Communication Studies is different from psychology, sociology, management, and other fields of study. Communication Studies has its own body of scholarship and theory.
Back to the Basics: Preparing for Communication and Leadership Research
This course attracts a range of students--people working on an additional degree in communication, people with other majors who are unfamiliar with communication studies, and people just starting the program. So, we will begin with a refresher or review about the field of communication. This information may help you think about a topic you want to explore in the course. The main assignment for the course will be the design of a scientific experiment in communication and leadership. Hopefully, this review will help you conduct the review of literature and contemplate the topic you will actually study in your graduate thesis of project. Let's brainstorm about our field!
Adapted from a National Communication Association presentation by Bill Balthrop, University of North Carolina—Chapel Hill, Jim Gaudino, Executive Director, NCA, Scott Poole, Texas A&M University, Ellen Wartella, University of Texas--Austin
Communication and Leadership Research
Focuses on how people use messages to generate meanings within and across various contexts, cultures, channels, and media.
Encompasses studies of private and public as well as individual and mass communication.
Examines communication processes and their effects.

Modern Communication Research
World War II and Post-War Era
Concerns with attitude formation and change
Emergence of social and behavioral science approaches
Late 20th Century
Concerns with mass communication, communication policy, and media
Concerns with new communication technologies, cultural approaches

Communication Research Areas
Communication Studies: Scientific and critical research on human communication, including interpersonal, organizational, public, and intercultural communication and communication in various social, cultural, and political contexts. Leadership studies can be a broad field that fits into this area.
Mass Communication and Media Studies: Research on media institutions, media texts, media effects, and how media are used to produce and transform culture.
Speech and Rhetorical Studies: Research focused on political and social rhetoric, audience analysis, argumentation, rhetorical criticism, and rhetorical theory.
Telecommunication Studies: Research on the development, use, regulation, and effects of telecommunication technologies, including radio, television, Internet, and telephony.
Communication research is carried out in academic programs with school and department titles such as:
Communication
Communication and Leadership
Communication Studies
Information Studies
Journalism
Mass Communication
Media Studies
Speech Communication
Public Relations
Significant areas of communication research include
Audience analysis
Communication and public policy
Family communication
Health communication
Instructional communication
Intercultural communication
Interpersonal communication
Leadership studies
Legal communication
Media economics
Media effects
Media literacy
New communication technology
Nonverbal communication
Organizational communication
Persuasion and social influence
Political and social rhetoric
Risk communication
Visual communication
Communication scholars from discipline-based departments conduct major research projects with colleagues in such fields as:
Art and Design
Advertising
Business
Cultural Studies
Educational Leadership
English
Environmental Science
Ethnic and Women’s Studies
Health
Information Systems
Linguistics
Political Science
Sociology
Psychology

Communication research employs a wide range of methodologies, including all types of quantitative and qualitative social scientific research methods as well as humanistic and critical/cultural approaches:
Analysis of dynamic processes
Computational modeling
Content and textual analysis
Critical and cultural analysis
Discourse analysis
Ethnographic research
Ethnography (field observation)
Experimental research (including controlled experiments)
Feminist methods
Historiography
Mathematical modeling and simulations
Network analysis
Rhetorical criticism
Survey research
Communication is a Research-Based Field, which works toward theory-building
Scholarly journals
Research funding from Government Agencies and Private Foundations
Guggenheim and Fulbright Awards
Communication scholars serve or have served as program officers at major governmental research agencies.
Communication societies are affiliated with American Council of Learned Societies, American Association for the Advancement of Science, and Consortium of Social Science Associations.

Example Journals in Communication
Argumentation
Argumentation & Advocacy
Communication Education
Communication Monographs
Communication Quarterly
Communication Research
Communication Studies
Communication Teacher
Communication Theory
Critical Studies of Media Communication
European Journal of Communication
Health Communication
Human Communication Research
Journal of Applied Communication Research
Journal of Communication
Journal of Family Communication
Journal of Health Communication
Journal of Media Economics
Journalism and Mass Communication
Media Studies Journal
Philosophy and Rhetoric
Political Communication
Quarterly Journal of Speech
Rhetoric and Public Affairs
Rhetoric Society Quarterly
Rhetorica
Science Communication
Southern Communication Journal
Telecommunication Policy
Text and Performance Quarterly
Western Journal of Communication
Women’s Studies and Communication

Experience Alaska ©Subhankar Banerjee
Example Journals Related to Communication
Discourse and Society
Harvard International Journal of Press and Politics
International Journal of Conflict Management
International Journal of Public Opinion Review
Javnost-Public
Journal of Cultural Studies
Journal of Social and Personal Relationships
Language Communication
Media, Culture and Society
Narrative Inquiry
Presidential Studies Quarterly
Public Culture
Public Opinion Quarterly
Publish Research Quarterly
Public Understanding of Science
Research Language and Social Interaction
Signs
Symbolic Interaction
Written Communication
There Are Some Beautiful Theories and Research in Communication Studies, Which You Can Explore in Various Ways
Research
Read
Consider
Contemplate
Analyze
Critique
Digest
Reflect about
Apply
Discuss

Example Skills for Communication and Leadership
Create powerful images with sight, sound, motion, & words
Effective speaking and presentations
Group and team work.
Influential and persuasion skills
Interpersonal and relational communication
Interpretation skills
Leadership
Management
Present and logically argue specific viewpoints
Problem solving and decision making
Research
Synthesizing information
Write press releases, reports, scripts, or promotional materials
Critical thinking skills.
Develop market research.
Measure media effects.
Planning and managing skills.
Recognize historical and theoretical perspectives.
Understand institutional and cultural values in global society.
Developing
Competence through this
Research Project:
Preparation for Corporate Contexts and Advanced Graduate Study.
Apply research theories to improve communication behavior.
Communicate effectively in various environments.
Compare and contrast evidence.
Evaluate ideas and make presentations.
Evaluate information and sources.
Gather information and data.
Pay attention to details.
Read theory-grounded research.
Work in teams and collaborative groups.
Work independently.
Work with deadlines.
Write about research with correctness and clarity.
Employment for Communication and Leadership Majors and Minors
A few examples: Advancement Officer, Bank Officer, Industrial & Labor Relations Specialist, Print Production Coordinator, Claims Adjuster/Examiner, Insurance Agent/Broker, Promotions Manager, Media Manager, Research Worker, Training & Development Specialist, Stockbroker, Service Representative, Travel Agent, Technical Writer, Broadcast Advertising Salesperson, Lighting Technician, Lobbyist
For more ideas, see the following sites:
1.
UNC
2. CSC
3. NatCom

St. Petersburg http://www.us-passport-service
Communication Doctorates
University of Kansas Programs, for example:
Journalism and Mass Communication
108 Doctoral Granting Institutions
2,200 Doctorates granted 1995-1999 (AEJMC, US Government statistics, and 2001-2002 Survey of Doctoral Programs in Communication)
94% of Communication Ph.D.s enter research-related careers
Enrolling in the Graduate Project
CA700 - Graduate Project, Part I of the capstone course for students who work individually with a graduate advisor to research an approved organizational issue. (From catalog 2006-2007)
CA701 - Graduate Project, Part II of the capstone course for students who work individually with a graduate advisor to research an approved organizational issue. (From catalog 2006-2007)
You may want to examine Dr. Aitken's course pages:
CA 700/701 Graduate Project, click here
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Communication and Leadership Studies Courses and Programs based on International Communication Association Information:
Committed to developing knowledgeable, ethical, caring, inclusive leaders for a diverse and changing world.
Communication Leadership Studies and Programs
Political and civic
Social justice
Non-profit leadership
Government leadership
Business leadership
International Communication Association (Organizational Communication)
Challenges of communicating and organizing in a global society.
Develop social practices to improve communication.
Contexts
Health care
Community cooperatives
Government and non-government agencies
Global corporations
Profit and not-for-profit organizations
Virtual and geographically co-located work.

Multi-level phenomena
Discourse and discursive practices
Communication of emotions
Leader-follower communication
Democratic communicative practices
Negotiation and bargaining
Group processes and decision making
Socialization
Power and influence
Organizational Research
Decision-making and problem-solving.
Organizational culture
Organizational language and symbolism
Communication and conflict
Leadership practices
Identity and identification
Adoption and appropriation of communication technologies
Emergence of organizational and inter-organizational networks
New organizational forms

Multiplicity of theoretical perspectives
Structuration (rules in groups)
Feminism
Interpretation
Performance
Cultural theory
Self-organizing systems (how organization arises)
Project is comparable to thesis:
Prospectus content with exhaustive review of literature.
Rigor
IRB approval
Thesis advances knowledge and project applies knowledge.
Project committee is comparable to thesis committee.
Advisor to work with you through the process.
Three committee members.

Process
Proposal and every chapter--or milestones--of project or thesis go to the whole committee as you proceed.
Keep committee informed about project as you go along.
Committees don’t like surprises—and neither will you.
Possible Project Presentation Formats
Printed material (e.g., media kit).
Website.
Instructional materials.
Business communication training materials.
Creative video.
Creative film.
Photography exhibit.
Example Presentations
Advertisement for local television station.
Communication materials for a local nonprofit organization.
Multimedia layout proposal for a nonprofit organization.
Brochure and broadcast materials for fundraiser.
Political campaign strategy work.
Project Proposal
Straightforward Title.
Behavioral Objectives or Purpose.
Need of Project.
Survey of Literature.
Timeline.
Design and Proposed Product.
Presentation Method (Defense).
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Week 1 (Unit 1) Lecture continued
Writing the Paper
Quoted or closely adapted from APA (2001). Publication manual of the American Psychological Association. 5th ed. Washington, DC: American Psychological Association. |
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Parts of
the Proposal Manuscript
1.06
Title Page
Click here.
Author's name and institutional affiliation, running head. Use a strictly
factual title.